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Showing posts from May, 2023

Paid Ads Optimization - Google Ads | Facebook Ads | LinkedIn Ads

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Paid ads help every Business to get healthy traffic towards the Business Website and it is important for any Digital Marketer to know the optimization techniques for every paid ad. To learn in depth, visit https://www.subraa.com . This article briefs on Google Ads, Facebook Ads, and LinkedIn Ads. Let us discuss. Google Ads Optimization: Optimize for negative keywords: Negative keywords are the words that you do not want your ad to appear for. For example, many people develop negative keyword lists that include terms like “free” or “jobs”. Respect the Quality Score: Google uses the so-called quality score to determine the quality of your ad. Not only does the advertisement play a role, but also the landing page and the keywords you’re betting on. Use Geotargeting: Google Ads lets you adjust your bids to certain locations. You should use this feature to optimize your bids and save costs. Facebook Ads Optimization: Use Facebook Targeting to Narrow Your Audience: Facebook has the best a...

Courses to learn - Web Design | Logo Design | Digital Marketing | SEO | Marketing | Business Management

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Being a website designer and Freelancer, it is ideal to understand the courses required for learning Technical and Business requisites. For detailed information visit https://www.subraa.com . Let us discuss in detail about the courses to learn for Web design, Logo design, Digital Marketing, SEO, Marketing, and Business Management. Web design courses: There are many online web design courses to choose from. Some of the top-rated courses are Web Design for Everybody on Coursera, UX Design Professional Certificate by Google, and HTML, CSS, and Javascript for Web Developers on Coursera. Webflow University also offers a comprehensive introduction to web design. Logo design courses: There are many online courses available for learning logo design. Some popular courses include Logo Design Mastery In Adobe Illustrator on Udemy, Logo Design in Adobe Illustrator – for Beginners and Beyond on Udemy, and Logo Design Masterclass: Learn Logo Design and Illustrator on Udemy. Digital Marketing courses...

Creative Videos - How to use Canva for Reels | Shorts | Business Videos

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Social Media Videos, Reels and Shorts has been an integral part for Business growth, and it is essential to learn how to use them effectively. For detailed information visit https://www.freelancewebdesigner.sg . Let us discuss in brief about SM videos and how to use Canva effectively for this purpose. There are many ways to be creative in social media posts. Some suggestions include structuring your day for brainstorms, removing distractions, playing with new online tools, and drawing inspiration from the art around you. You can also try using original audio in Reels, creating “how-to” content on YouTube Shorts, and starting a series. Creating how-to videos is a fantastic way to use Instagram Reels marketing for your brand. You can create tutorials and how-to videos that demonstrate the benefits of your products or services without being too sales-y. There are many online tools available that can help you create how-to videos, such as Canva and Animaker. Canva is a great tool for creat...

AI Tools - Website Design | SMM | SEO | Email Marketing | Logo Design | PPT Design

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The importance of AI tools has increased in recent past, and it is essential for professionals in IT Industry to beware of these AI tools. For detailed information visit https://www.subraa.com . Let us discuss in brief in the following sections. AI tools for Website design: Some of the best AI website design tools include Uizard.io, Designs.ai, TeleportHQ, and Wix ADI. These tools can help with website generation and customization to support your website design strategy. AI tools for Social Media Management (SMM): Some of the best AI tools for social media management include FeedHive, Vista Social, Buffer, Audiense, Ocoya, Predis.ai, Publer and ContentStudio. These tools can help with content generation, sentiment analysis, and big data insights to support your social media strategy. AI tools for Search Engine Optimization (SEO): Some of the best AI SEO tools include Jasper, Pictory, AlliAI, Pro Rank Tracker, Scalenut, INK, PageSpeed Insights, and Nitro Pack. These tools can help with ...

Website Design - Tips to Learn | AI tools to use | Website Builders

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It is important develop your website from the professionals such as Subraa. However, if anyone wants to design the website on their own - this article would be a great help. For information on Web design principles and strategies, visit  https://www.subraa.com There are many websites where you can learn web design. Some popular websites include FreeCodeCamp, Codecademy, Udemy, Coursera, Lynda / LinkedIn Learning, Treehouse, and Flux Academy. These websites offer courses on various tech skills, including web design and development. You can choose the one that suits your learning style and needs the best. There are several AI tools available that can help with web design. Some popular tools include Uizard.io, Craft, Framer, Sketch2Code, and Umso. These tools can help you with tasks such as prototyping, converting prototypes into real websites, and building websites using AI-powered website builders. There are many website builders available that can help you create a professional-lo...

Social Media Optimization - Tips and Mistakes to avoid

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Social Media platforms has become an ideal tool to promote the Business and its related website. You can learn about Website design from  https://www.freelancewebdesigner.sg SMO stands for Social Media Optimization. It is the process of improving your social media presence to achieve better results such as faster follower growth, higher levels of engagement, more clicks or conversions, etc. Some tips and tricks for SMO include focusing on keywords and aligning them with your social media networks, using keywords in your social content, performing periodic audits, fine-tuning the search quotient, identifying what to publish and when, optimizing the writing style of your posts, tracking the behavior of your audience, and participating and conversing with them. There are many SMO tools available that can help you optimize your social media presence. Some popular SMO tools include Hootsuite, Sprout Social, Buffer, AgoraPulse, SocialOomph, Everypost, SocialFlow, and Tweepi. These tools...

Search Engine Optimization - How to Approach - Useful Tips

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SEO is an integral part of any Business Website and a professional Web designer like Subraa ( https://www.subraa.com ) would make it much special.  There are several common mistakes that people make when it comes to SEO. Some of these mistakes include not doing keyword research, not matching search intent, targeting keywords that are too difficult, not building enough backlinks, breaking Google’s Terms of Service when building links, missing internal link opportunities, not letting Google crawl your content, not letting Google index your content, having an extremely slow site and treating SEO as a one-time thing. Keyword research is the process of discovering valuable search queries that your target customers type into search engines like Google to look for products, services, and information. It is important because it helps you ensure that there is a search demand for whatever you want to write about. Thus, if your page ends up ranking well in Google for its target keyword, you’...

YouTube SEO - How to Approach - A Brief study

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When we consider Website design and SEO, YouTube is an integral part for both of them to boost the Business. Experienced Web designers such as Subraa ( https://www.subraa.com ) know them well. Let us discuss in detail about the YouTube SEO and how to get backlinks from YouTube. Effective ways to work with YouTube SEO: Rename your video file using a target keyword. Insert your keyword naturally in the video title. Optimize your video description by including the keyword, as well as keyword variations. Tag your video with popular keywords that relate to your topic. Create content that’s optimized for longer watch times by prompting users to stay until the end of the video by promising a surprise or a giveaway. These are just a few tips to get you started. There are many more strategies you can implement to ensure that the YouTube algorithm favors you in the search results. Approaches to get backlinks from YouTube: Guest vlogging : You can guest post on other blogs and embed your YouT...

Instagram for Business - Effective Strategy to execute

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When we design a Business Website from designers in Singapore( https://www.freelancewebdesigner.sg/ ), it is important to include the Instagram posts on the Website. It is also important to have knowledge on how to use Instagram effectively and what mistakes we need to avoid in Instagram. There are several ways to make your Instagram post more effective. Here are some tips that might help you: Leverage the power of carousels. Choose the right Instagram filters. Choose the type of message most suited for Instagram. Set limits to your caption length. Include emojis in your posts. Capitalize on the power of hashtags. Consulting analytics to get inspired from old posts. Instagram Reels can be a powerful tool for businesses to promote their brand, reach new people and engage their audience. Here are some tips on how to use Instagram Reels for business: Quality over anything else. Reels that feature people perform well. Use proper audio. Follow trends. Add proper CTAs to your captions. Try ...

How to design a Logo for a Service based Company

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A company is known by its brand logo and an experienced logo designer like Subraa ( https://www.subraa.com ) would be an ideal choice. Designing a logo for a service-based company involves several steps. According to HubSpot Blog, you can start by brainstorming words that describe your brand and sketching ideas based on these words. You can then test your top sketches with your buyer persona and refine your chosen sketch. You can develop your logo's layout on a free design platform, pick versatile color options, and choose a font. There are also many online tools available that can help you design a logo, such as Canva. These tools provide templates and design elements that you can use to create a custom logo for your service-based company.  There are many examples of good logo design. Some classic examples include Nike's swoosh, Apple's bitten apple, and Coca-Cola's script. Other great examples include FedEx's arrow and Ferrari's prancing horse. Many wonderful ...

How to write a Good Blog Post - A brief discussion

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  It is vital for a Business to have a good professional website and professionals like Subraa ( https://www.subraa.com ) could be an ideal choice. Blog posts play a critical role in organic traffic generation, and it is important to learn how to make them perfect. To write a good blog post, you should start by researching your topic and creating an outline. Then, you should write an engaging introduction and headline. The body of the post should be well-researched and written for SEO.  You should also include relevant and engaging images and calls-to-action (CTAs). The post should be scannable and written in a conversational tone. It's also important to pick a good topic that your readers want to know about. You can base the post on reader feedback, a known problem in the industry, or competition analysis. There are several ways to choose the right topic for your blog post. One way is to know your target audience and make relevance your guiding light. You should focus on what...

Core Web Vitals - A brief discussion

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When it comes to Website design, Subraa ( https://www.subraa.com ) plays a vital role. The important factor which determines the Website performance and loading speed is the Website core vitals. Website Core Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are made up of three specific page speed and user interaction measurements: largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS). LCP measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading. FID measures interactivity. To provide a good user experience, pages should have a FID of 100 milliseconds or less. CLS measures visual stability. To provide a good user experience, pages should maintain a CLS of 0.1 or less. Studies show that better Core Web Vitals improves user engagement and business metrics. For example, when a site meets the Core Web Vitals ...

SEO Marketing and How to Approach it - Let us discuss

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It is important to know your Business and how to use your Business Website effectively. and how to execute SEO Marketing. For a perfect website design tips and information, you may visit  https://www.freelancewebdesigner.sg . Let us discuss the SEO Marketing and how to approach it. There are several approaches to SEO marketing that can be effective. Some of the best practices include writing for humans first and search engines second, using targeted keywords in all the right places, focusing on user experience, building relevant links, formatting content for Featured Snippets, removing anything that slows down your site, paying attention to Google algorithm updates, and improving existing content and adding missing subtopics.   Other best practices include adding your main keyword early on in your content, writing unique titles, descriptions, and content, optimizing your title tag and site's loading speed, tracking your results with the Google Search Console, optimizing images...

Common Logo design Mistakes and Outdated Logos - Let us discuss

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This article discusses on Common logo design mistakes and outdate logos. We would also discuss about how to correct your outdated logo and make it perfect. When you talk about logo design, it is important to have a cup of tea with Subraa ( https://www.subraa.com ). Some common logo design mistakes made by designers include using logo colors that are irrelevant to the brand, inconsistent tints and shades, using too many colors and using gradient logos without appreciating their context.   Other mistakes include outdated logos, logos that are too detailed, logos with irrelevant imagery, vague logos, logos with conflicting themes, generic logos and confusing logos. Outdated logos are a common problem in logo design. These logos use outdated techniques, visuals and effects that make them look like they were created decades ago. For example, back in the 1980s and 90s, effects like old-fashioned skeuomorphism, 3D gradients, clip art and certain fonts were used excessively. Now, these te...